What $20.14 Gets You

Last week I posted about buying advertising on Etsy in an effort to make my first photograph sale (challenge no. 18). I bought a week's worth of ads, which stop after seven days or $25, whichever comes first. After the seven days, I ended up spending $20.14. And here's what that money got me:

No sale yet, but some page views that came out of 17,236 impressions (this was how many times my ad popped up in someone's search results).

And the winner of the week with the most "favorites" is a tie between Blue Door and Italy by Train:

Advertising Experiment

Yesterday evening I dabbled in some Etsy advertising for my photography shop (challenge no. 18). It's relatively easy, and I appreciate the spending cap they utilize. It's also fun to see how many impressions you're expected to receive. Seems like money well spent, right?

After going live at 8:00 a.m. this morning, my ads have generated a whopping ONE page view (!) and 146 impressions.

So far it has cost me $0.14.

This is a results-oriented side of advertising that I rarely get to see, but I find it interesting to follow along on the website and see what my money is actually getting me:

If anyone else has taken advantage of Etsy advertising, I welcome any advice you may have.